Provided by TiqIQ

It’ll be a Southwest showdown at the American Airlines Center when the Dallas Mavericks host the Houston Rockets on Friday night.

Friday’s game has added meaning behind it. With the Rockets holding on to a thin one-game lead over the Mavs in the division, secondary ticket prices average 11% over Mavericks season average.

According to TiqIQ, the average price for Mavericks vs. Rockets tickets is $212.77 on the secondary market, marking a notable jump above the team’s average of $190.72 over its remaining 15 home games. Only games between the Clippers, Grizzlies and Warriors average higher – all teams who are certainly playoff-bound. And while the Mavericks and Rockets vie for better positioning in the West, Friday’s matchup brings with it the understory of a Rockets team looking to oust its half-decade-long horrors up the I-45.

It’s been a tale of woe for both teams on the road, however. Dallas hasn’t fared much better against Houston at the Toyota Center this season and has twice fallen to the Rockets in nail-biting fashion. Over two games in November and January, the Rockets escaped with three and five-point wins on their home court, respectively.

If recent history is any indication, all signs point to the Mavericks cementing another win on their dominant run against the Rockets at home. The team owns a 36-19 record this year, trailing the Rockets by just one game and the Southwest-leading Grizzlies by four. Over 26 home games this season, the Mavericks have gone 17-9. Friday’s game will be important for team morale, too, as the Mavericks have gone just 4-6 in divisional matchups this season.

The Mavericks will again host the Rockets on April 2. Ticket prices are sure to spike as the playoff race tightens down the stretch, but the average secondary price for the game is currently $203.25 and get-in price is listed at $25 – half the price of this Friday’s cheapest seat, which is currently $50.

With the Rockets’ nightmarish time in Dallas penning its next chapter tomorrow night, the team will look to take a much-needed win away in a pivotal divisional battle. The secondary ticket market has gauged the game’s importance as well, with price premiums making the game average over $212.