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DALLAS (CBSDFW.COM) – The winter weather is putting a chill on profits for the North Texas food truck industry.
The folks at Ruthie’s Rolling Café, a business with four trucks serving everything from gourmet grilled cheese sandwiches to mac ‘n’ cheese, says this is the worst 10-day stretch they’ve had in their four years of doing business in Dallas.
Business owners say they just can’t take the chance of having their big trucks out on the ice and that means a big slide in profits.
“If we were brick-and-mortar and had a restaurant the customers would still be coming, but we can’t,” explained Robin Skinner, the Social Media & Marketing Manager at Ruthie’s. “We are so weather dependent in our business. We have to be out on the roads and are just unable to do that.”
Skinner wouldn’t say how much money they’ve lost, but did say that Ruthie’s Rolling Café has had to cancel about 20 events in the past week or so.
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