According to a recent Dallas Business Journal report, The Main Event entertainment enterprise based in Plano, Texas will open 15 new locations across the United States including a new location in Fort Worth.

With the recent news of Facebook building a $1 billion data center in Fort Worth, the North Texas area is proving to be fertile ground for sprouting new businesses and expanding existing ones.

Why are companies, like Toyota and State Farm, flocking to the Dallas/Fort Worth area? Temperate climate, an international airport, land to build and expand and tax incentives are making North Texas incredibly desirable to large companies.

As large companies move to the area, they are looking for employees to fill positions. Those looking for job stability and upward mobility can be seen in the best light when they have an educational background that stands out from other candidates. Candidates with master’s degrees are routinely picked over those that do not possess such education.

“’Job security’ is not how secure you are in your current job, rather, it’s what kind of job you can get if your current job suddenly evaporates. Many of us get complacent and are caught by surprise when our current career abruptly ends. A master’s degree can make a huge difference getting back in the game,” said Allen Gwinn, who is the senior director of technology at Southern Methodist University (SMU).

Craig Hicks who works as a solution manager for Sabre AirVision In-flight Onboard Catering and Provisions, which offers “web-based, fully integrated in-flight business solutions,” said, “Getting the master’s makes you much more competitive in the marketplace.”

“The technology market is very competitive and every employer looks for the one thing to set you apart. Having a master’s will help you to advance your career in the right direction by enhancing your skills and employability,” said Vijay Shankar Venkatachalam a technical account manager at AppDynamics. At AppDynamics, Venkatachalam helps customers utilize application intelligence software to monitor, manage and optimize complex software environments to meet their business needs.

Robin D. Everson is a native Chicagoan who resides in Dallas, Texas. Her appreciation for art, food, wine, people and places has helped her become a well-respected journalist. A life-long lover of education, Robin seeks to learn and enlighten others about culture. You can find her work at Examiner.com