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DALLAS (CBSDFW.COM) – The City of Dallas has launched DallasPETS, a campaign dedicated to educating the public about three main animal issues in the city: illegal dumping, loose dogs and adoption.

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“This educational effort will address one of the root causes of some of the greatest animal issues we’re facing in our city,” said Sana Syed, Director of the Public Information Office. “We believe our targeted educational initiative will resonate with city employees and residents and help save the lives of animals.”

The campaign will focus on raising awareness through targeted social media, including the hashtag #DallasPETS on Twitter; Facebook and Google advertising; billboards; fliers; posters and promotional materials. DAS and Code Compliance are increasing street sweeps and mobile care events in targeted areas. The Public Information Officer will manage creation of print materials, videos, public service announcements and social media marketing and advertising.

In addition to self-surrendered pets, loose and stray animals create a capacity strain for Dallas Animal Services (DAS), which increases euthanasia rates. DAS staff stresses that with an average of 80 intakes per day, adoptions really do save lives. DallasPETS will focus on spreading the word about the quality and diversity of pets at DAS.

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“We’re reaching out to everyone who cares about the welfare of animals in the City of Dallas,” said Dallas Animal Services Manager Jody Jones. “We need people to get involved even if it’s simply sharing information. The more people who are made aware of how to properly care for animals, the more Dallas pets we can save.”

Research has shown that most loose dogs are actually owned or cared for by local residents who allow them to roam free.

“The success of this campaign ultimately depends on the involvement of all citizens of Dallas,” Jones said. “If we can get our neighborhoods involved, teach folks about responsible pet ownership and show them the options and resources available to them as Dallas citizens, then the situation will begin to improve.”

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