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FRISCO (CBSDFW.COM) – When you think of a salon treatment, killing bugs is probably not the first thing to come to mind. But the rise of so-called super lice has specialty shops opening across North Texas.

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For one family the whole thing caused so much embarrassment, the Frisco mom asked us not to show her face on camera, but she wanted other moms to know they’re not alone.

“I thought we outgrew it. I thought we were out of the zone of having to worry about lice anymore,” she said.

When she found lice in her high school daughter’s hair, she spent 10 days using over-the counter-products thinking she killed them all. But when she brought her daughter to Lice Lifters for peace of mind she learned the eggs from the lice were still there.

“They’re superlice today, and they’re immune to over-the-counter products, and so that is why you’re seeing places like this show up,” Lice Lifters owner Beth Kirschner said.

Kirschner’s salon is one of several across DFW that offer a more aggressive approach to treating lice. Emma Williams, 11, came with her whole family after her little sister found lice in her own hair.

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“Our mom checked all of us yesterday after she found Lilly’s, and she checked all of us, and she figured out that we all had it,” Emma said.

Emma’s mom insists there’s a growing need to monitor children for lice. Schools don’t always send home notifications when classmates have lice, and the stigma that surrounds the condition can lead some parents to hide the problem.

“She was telling me one of her friends at school had lice, and her mother told her not to tell anyone,” Laura Williams said.

Super lice and efforts to keep the problem quiet aren’t the only things contributing to the rise in cases.

“A biggest way that the kids are getting it is the selfies, with the heads. It’s head-to-head contact is how you get it,” Kirschner said.

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