Lukas Nelson Reprises Father Willie Nelson's Don't Mess With Texas Ad

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NORTH TEXAS (CBSDFW.COM) – TxDOT is celebrating the 30th anniversary of “Don’t mess with Texas” (DMWT) with the help of some notable musicians this month.

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The statewide litter prevention campaign announced Lukas Nelson, the Eli Young Band and Grupo Fantasma will lend their voices – and their support – to the DMWT effort. The campaign’s public service announcements will feature all of their music.

Lukas Nelson is singing the same DMWT campaign song in the same location as his father, Willie Nelson, did in the 80s, which was a song inspired by “Mamas, Don’t Let Your Babies Grow up to be Cowboys”.

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Iconic singers Willie Nelson, George Strait, Lyle Lovett and Stevie Ray Vaughan have all performed for the popular campaign.

Trash is a big problem in Texas, according to TxDOT, with an estimated 500 million pieces of litter piling up each year along state-maintained highways. Seventy percent of the litter is small trash like napkins, cigarette butts and fast food wrappers.

“‘Don’t mess with Texas’ is more than an iconic slogan, it’s an appeal to our Texas pride to keep our great state beautiful and litter-free,” said Texas Transportation Commissioner Jeff Austin III. “It also serves as a reminder that each of us has a responsibility to put trash where it belongs and not toss it alongside our roadways. Whether you’re a tried-and-true Texan or just passing through, we’re here to remind you, ‘Don’t mess with Texas.’”

In 2015, litter cleanup efforts cost $32 million. Violators can face fines starting at $500.

Explore Thirty Years Of Don’t Mess With Texas Ads

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