UPDATED | August 9, 2016 1:37 PM

Follow CBSDFW.COM: Facebook | Twitter

IRVING (CBSDFW.COM) – The Irving Police Department is asking for help identifying the person who hit and killed a bicycle rider over the weekend.

READ MORE: Child Protective Services Investigating After Haltom City Police Find 1-Year-Old Alone In Street At Night

The crash happened Sunday in the 400 block of West Shady Grove Road at Rindie Street.

Police received a call about an injure person laying in the roadway and officers got to the scene just before 6:00 a.m. One there they found a critically injured woman who appeared to have been hit by a vehicle while riding a bicycle.

READ MORE: Day 2 Of The State Fair Of Texas Brings Visitors Fun, Football & Fried Food

The victim, 40-year-old Heather Ann Loughlin, was taken to Parkland Memorial Hospital in Dallas but did not survive.

Police are searching for the hit-and-run driver. The suspect is believed to be a Hispanic male who stands about 5’4″ and at the time of the crash wore his hair in a ponytail. The man is about 30 years old and was driving an early 2000’s model Nissan Altima.

Anyone who saw the hit-and-run, has information about the fatal crash or knows the identity of the suspect is asked to contact Irving police at 972-273-1010 and reference case number 16-17635. Tips can also be sent to the department by email.

MORE NEWS: No Injuries Reported After Propane Tank Explosion At Texas Motor Speedway

(©2016 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed.)