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AUSTIN (CBSDFW.COM/AP) — Former Vice President Joe Biden will give a speech at the upcoming South By Southwest festival in Austin. The topic of discussion will focus on his efforts to end cancer.

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Organizers announced Monday that Biden will be a featured speaker in Austin on Sunday, during the portion of the festival focusing on interactive technology. Biden will discuss plans for his new cancer-fighting initiative.

Biden has said recently that the initiative will focus on improving data standards to help researchers, work with community care organizations to improve access to care and push to ensure patients can afford treatments.

Biden previously led a White House “cancer moonshot” effort to accelerate developments toward a cure.

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Biden’s talk is part of the Connect to End Cancer series.

The former vice president has focused on improving cancer research efforts since his son, former Delaware Attorney General Beau Biden, died of brain cancer in 2015.

SXSW kicks off in Austin next week. The conference runs March 10 through March 19.

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