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NEW YORK (AP) – Target is celebrating the stretch mark as a thing of beauty. The chain has launched a swimwear campaign on social media that features four models in unretouched images as it promotes a focus on inclusivity.

(credit: Target)

Social media star Megan Batoon, pro skateboarder Lizzie Armanto, model and body activist Denise Bidot and TV host and model Kamie Crawford star in the ad that features one-piece and two-piece suits.

(credit: Target)

The move follows Target and other retailers’ increasing focus on embracing all body types and bolstering their offerings of plus-size clothing in fashion collections.

(credit: Target)

Minneapolis-based Target says it wanted to take an approach to swimwear that shows women in all their beauty — stretch marks and all.

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