DALLAS (CBSDFW.COM) – The show must go on! Toyota, now based in Plano, has saved the Dallas Holiday Parade with a generous donation.
Previously known as the Children’s Health Holiday Parade, the annual holiday tradition in downtown Dallas lost Children’s Health as a sponsor this year.READ MORE: Decades Later, Family Gets Apology From Dallas Police Over Death Of 12-Year-Old Santos Rodriguez
After scrambling for more than $350,000 to continue the show, the parade was said to have been saved on Thursday by an unknown donator.
Toyota was announced as the donator who helped save the holiday tradition in Dallas on Friday.READ MORE: Nobel Prize-Winning Physicist Steven Weinberg Dies At 88 In Texas Hospital
Christopher Reynolds, executive vice president for corporate resources and chief diversity officer at Toyota Motors, was at the announcement Friday to gift the donation to the parade.
“On behalf of over 4,000 Toyota team members who call North Texas our home, it is my great pleasure to present this gift from Toyota to the City of Dallas,” said Reynolds. “Everyone, let’s start our impossible and have a parade. Happy holidays!”
On Thursday, Jeffrey Giles, executive director of the parade, said he received an email Sunday evening regarding wanting to save the parade.MORE NEWS: 1 Dead, 1 Injured In Shooting Involving Fight In Irving, Police Say
The parade is scheduled to start at 10 a.m. on Saturday, December 2 in downtown Dallas.