LOS ANGELES (AP) – Prominent producers and celebrities like Matt Damon, Ben Affleck and Paul Feig are jumping on the inclusion rider bandwagon following Frances McDormand’s best actress Oscar acceptance speech.

Fanshen Cox DiGiovanni said late Monday on Twitter that Damon and Affleck’s production company Pearl Street Films would be adopting the inclusion rider in conjunction with USC’s Annenberg Inclusion Initiative.

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Early Tuesday, “Bridesmaids” director Paul Feig followed suit saying on Twitter that his company is also going forward with the inclusion rider for all film and television productions.

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“Black Panther” actor Michael B. Jordan was one of the first to lend his public support to the concept after the Oscars for his company.

McDormand brought new attention to contract addendums requiring studios to hire a diverse crew and cast for a project.

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