WENDELL, North Carolina (CBSDFW.COM) – A North Carolina father said he wanted to honor his son for being valedictorian, even though the school won’t.

Garry Allmon told CBS 17 in the Raleigh-Durham area, he hoped the digital billboard along U.S. 64/264 would also send a message.

The billboard reads, “Congrats Josh Allmon. You will always be our valedictorian. East Wake Class of 2018.”

valedictorian billboard (CBS 17 North Carolina)

Josh said his father mentioned the idea to him, but that he didn’t think he’d actually do it.

“It shows how much he loves me, for one, but also it shows he understands how the high achieving students work and wants to get the message across,” Josh said to CBS 17 in North Carolina.

A spokeswoman for Wake County Schools said East Wake High no longer recognizes valedictorians. That policy took effect last year as part of the school’s adoption of “an innovative school model.”

Garry Allmon said all the schools in the district should have the same policy.

He said his son wasn’t invited to a special breakfast earlier this month where the district honored about 25 valedictorians across the district.

Josh said he wakes up at 4:00 a.m. to study and has taken 14 AP classes. He plans to attend North Carolina State in the fall.

Josh said he believes the policy could hurt high achieving students moving forward. He said it might make them less competitive in the college admissions process.

Garry would not say how much he spent on the billboard, but told CBS 17 he got a big discount.