NEW YORK (CBSDFW.COM/AP) — Kroger will start to sell some of its products to Chinese shoppers through a website owned by internet giant Alibaba, the latest move by the supermarket chain to boost its digital business.
Kroger, which operates more than 175 stores in Texas alone, is working to catch up with Walmart and with Amazon.com, which bought grocer Whole Foods last year. In recent months, Kroger launched an online delivery service, upped its investment in a British online grocer and agreed to buy a meal-kit company.READ MORE: North-Texas Based Company Investing Millions To Improve Weatherization At Texas Power Plants
Kroger Co. said Tuesday that it will sell items from its store brand Simple Truth on Alibaba’s Tmall site, including Simple Truth nuts and multivitamins. The online store will open Wednesday, Kroger said.READ MORE: VIDEO: Local Sign Spinner Aims For World Championship
The plan to test an online store geared to Chinese consumers is the first such move overseas by Kroger, the largest supermarket chain in the U.S.
Many American companies sell their goods on Tmall as way to reach Chinese customers without having to open physical stores in the country. Costco, for example, sells Kirkland vitamins, nuts and other products on the site.
Kroger Co. shares rose 2.3 percent Tuesday.MORE NEWS: Fourth Stimulus Check: Is Another Relief Payment Coming Soon?
(© Copyright 2018 CBS Broadcasting Inc. All Rights Reserved. The Associated Press contributed to this report.)