LOS ANGELES (CBSDFW.COM/AP) — It was all about the remake at the box office this Memorial Day weekend. Walt Disney Co.’s live-action “Aladdin” crushed the competition, which included two new original R-rated films that opened as counter programming to the family pic: The critically acclaimed teen comedy “Booksmart” and the horror movie “Brightburn.”
But the strategy didn’t quite work. “Aladdin” did better than expected, grossing an estimated $86.1 million to take the top spot at the North American box office, according to studio estimates on Sunday. It’ll likely pass $100 million by Monday. The others didn’t even break $10 million.READ MORE: LIVE: Watch Big Tex Rising For 2021 As State Fair Set To Kick Off September 24
“Aladdin,” a musical-adventure directed by Guy Ritchie, stars Will Smith, Mena Massoud and Naomi Scott and draws heavily on the music and story of the 1992 animated film (the top earner of that year) that it’s based on.
“We’re delighted,” said Cathleen Taff, Disney’s president of theatrical distribution. “Between the fun action-adventure and spectacular music combined with the cast, which is so charming and has such great chemistry together, we’ve hit something that fans are embracing and walking out of wanting to share with others.”
Audiences, who were 54% women and 51% families, gave the fairytale an A CinemaScore, which is much more promising for its continued success than the tepid critical reviews. The studio also got another metric with the newly launched verified Rotten Tomatoes audience rating. Over 7,000 people rated the film to give it a 93%.
“I’m so pleased that Rotten Tomatoes launched this, it means people bought the ticket. You can trust that people giving you the score actually sat through the movie,” Taff said. “We couldn’t ask for a better barometer of fan reception.”
With an international gross of $121 million, “Aladdin” has already earned over $207 million globally. It cost a reported $183 million to produce.
The top few spots at the holiday box office were populated by known brands and sequels. “John Wick: Chapter 3 — Parabellum,” now in its second weekend, placed second with $24.4 million. “Avengers: Endgame” took third with $16.8 million, and “Pokémon Detective Pikachu” landed in fourth with $13.3 million.
Original films are struggling to attract significant audiences at the moment. Sony’s modestly budgeted horror movie “Brightburn” opened in fifth with $7.5 million. The James Gunn-produced film starring Elizabeth Banks puts a sinister spin on the Superman myth and has received mediocre reviews from critics.
A surprise for many, however, was “Booksmart,” an Annapurna film distributed by United Artists Releasing, which debuted in sixth with only $6.5 million, despite excellent reviews and steady buzz from its SXSW film festival debut. Although in line with studio expectations going into the weekend, some had thought that this would be a summer breakout hit.READ MORE: 38-Year-Old Texas Man Linked To 'Boogaloo' Movement Convicted Of Attempted Murder
Olivia Wilde directed the film that stars Kaitlyn Dever and Beanie Feldstein as two teenage overachievers and rule-followers who decide to go to a party on their last night of high school. Many compared it to “Superbad,” which opened in August 2007 to $33 million.
But despite all the hype, including a lot of celebrity endorsements on social media from the likes of Natalie Portman and Ryan Reynolds, audiences just didn’t turn out for “Booksmart” in noteworthy numbers.
Wilde saw the writing on the wall Saturday and tried to change the course with a Twitter plea.
“Anyone out there saving @Booksmart for another day, consider making that day TODAY,” Wilde wrote. “We are getting creamed by the big dogs out there and need your support. Don’t give studios an excuse not to green-light movies made by and about women.”
Those who did make it to “Booksmart” were mostly women (61 and under the age of 35 (74%). And the target 17-34 age group gave a more favorable exit score (an A) than audiences overall, who gave it a B+.
“People are in a popcorn mood,” Comscore senior media analyst Paul Dergarabedian said. “Films trying to be more introspective and fresh are having a tougher time getting their head above water.”
Still, he noted, to have three R-rated films in the top 6 (“Brightburn,” ”Booksmart” and “John Wick: Chapter 3”) is impressive. And one limited release that did manage to connect was the Laurel Canyon music documentary “Echo in the Canyon,” which earned an impressive $103,716 from two locations in Los Angeles. It expands to New York next week.
The deficit is still running around 9% for the year, but next weekend could chip away at that with a diverse set of new offerings including the Elton John biopic “Rocketman,” ”Godzilla: King of the Monsters” and the Octavia Spencer thriller “Ma.”MORE NEWS: Former Fort Worth Police Chief Joel Fitzgerald Faces Backlash After Bringing Change In Iowa
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