HOUSTON, Texas (CBSDFW.COM) – Texas-based Uncle Ben’s is following in Aunt Jemima’s footsteps in evolving its visual brand identity.

Uncle Ben’s parent company Mars Food North America posted the following statement on their website:

As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices. As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do.

We don’t yet know what the exact changes or timing will be, but we are evaluating all possibilities.

Racism has no place in society. We stand in solidarity with the Black community, our Associates and our partners in the fight for social justice. We know to make the systemic change needed, it’s going to take a collective effort from all of us – individuals, communities and organizations of all sizes around the world.

NEW YORK, NY – APRIL 06: Uncle Ben’s food display at The Editor Showcase Presents: Eat This! Hot New Products at Marriott Marquis Times Square on April 6, 2015 in New York City. (Photo by Donald Bowers/Getty Images for Editor Showcase)