FORT WORTH (CBSDFW.COM) – Cook Children’s has promoted Winifred King to the newly created position of Chief Diversity Officer.

“I’ve always been impressed with Wini’s love for Cook Children’s and her desire to do the right thing for our patients, their families and our staff,” said Cook Children’s CEO Rick Merrill. “She understands the importance of honest conversation and has always pushed for the integrity of this institution. I believe she will bring her passion for this place and its people to this new role.”

Chief Diversity Officer Winifred King (credit: Cook Children’s)

The promotion comes after King’s more than 13 years of service, in which time she played a pivotal role in establishing Cook Children’s reputation nationally.

“It is hard to put into words what this decision and investment means to people of color and anyone who has ever felt different or excluded,” said King. “For all of us who may have experienced inequities and mistreatment in our lifetimes, it is comforting to be a part of an organization that accepts our differences, our failures, and is willing to look inward and truly examine what is at the heart of our culture.”

The creation of the Chief Diversity Officer position follows the organization’s statement issued in June saying in part: “Cook Children’s believes in a culture of inclusiveness and diversity. We encourage empathy and understanding of how others feel and guidance for issues we may not fully understand.”

Before joining Cook Children’s, King was employed by Texas Southern University in Houston, Texas, and Walt Disney World in Orlando, Florida, where she worked in brand marketing, promotions and public relations for 11 years. She is also a former broadcast journalist and plans to use her storytelling skills in her new role.

“I believe stories have the power to create empathy and allow us to see others through a different lens than our own,” said King. “I want the entire health care system to be thinking about how their actions, their work, and their speech impacts others negatively and positively.”

King is a member and leader of the Greater Fort Worth Chapter of Public Relations Society of America. She has also served on the boards of Young Women’s Leadership Academy and TCU’s student-driven PR and ad agency, ROXO.

She will maintain her position as leader of communications at Cook Children’s.