NORTH TEXAS (CBSDFW.COM/CNN) — Dollar General is debuting a new store concept called Popshelf. The company hopes the new chain of stores will draw in higher-end shoppers.

The first two Popshelf stores will open in Nashville in the coming weeks, and the company plans to open another 30 by the end of next year.

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While many retailers have been devastated during the COVID-19 pandemic, Dollar General store sale actually rose during the last fiscal quarter. The discount chain of more than 16,000 stores saw sales at stores open at least a year climb 18.8%.

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The new stores, geared toward suburban women with an annual household income between $50,000 and $125,000, will feature a range of home and beauty goods, the majority of which will be priced around $5.

Popshelf customers can expect to find “surprising deals” along with seasonal specials and limited-time items, the company says. Each store will be about 9,000 square feet, making them bigger than Dollar General’s regular convenience stores.

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