DALLAS (CBSDFW.COM) – Starting August 21, the city of Dallas aims to curb traffic and reduce speed in the North Oak Cliff area by way of a traffic calming initiative.

The idea was initially pitched by Mayor Pro Tem, Chad West in response to a speed-related fatal crash last month.

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The main priority is to make the area safer for both drivers and pedestrians.

Saturday is the first day of the 90-day initiative that will close one lane in each direction along West Jefferson Boulevard, between North Hampton Road and South Polk Street.

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Drivers may notice speed limit radar signs and even increased police patrols.

This is not the first time the city has tried, what they call, a road diet. In the past, they have had some success with the program along Greenville Avenue between Meadow Road and Royal Lane.

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According to Mayor Pro Tem West, the city also has plans for more speed reduction tools throughout the area.