An advertising decision has gone awry for the movie “Couples Retreat.”
Marketers of the Vince Vaughn comedy, which stars four couples in a tropical paradise, removed black actors Faizon Love and Kali Hawk from the promotional poster used in the United Kingdom after the U.S. version used all four couples. In response to outrage over the move, a Universal spokesman said the altered poster aimed “to simplify the poster to actors who are most [recognizable] in international markets.”
However, there’s good news for those who believe the removal of Love and Hawk from the UK poster was racist: Universal issued a statement regretting any offense it caused, and the studio has scrapped all plans to use the modified poster in other overseas markets.
Below on the top is the U.S. version, with the U.K. version below that.