Group Renaming Corn Syrup As Corn Sugar

corn syrup Group Renaming Corn Syrup As Corn SugarThe makers of high-fructose corn syrup want to sweeten its image with a new name: corn sugar. The bid to rename the sweetener by the Corn Refiners Association comes as Americans’ concerns about their health have sent consumption of high-fructose corn syrup to a 20-year low.

The group plans to apply Tuesday to get “corn sugar” approved as an alternative name for food labels. Approval could take two years. There’s a new online marketing campaign (click here) and on television.

Renaming products has succeeded before. For example, rapeseed oil became much more popular after becoming “canola oil” in 1988. Prunes tried to shed a stodgy image by becoming “dried plums” in 2000.

(Copyright 2010 by The Associated Press.  All Rights Reserved.)


One Comment

  1. NoFool says:

    The corn industry just doesn’t seem to understand. It’s not that consumers don’t like high fructose corn syrup, it’s the fact that it’s in everything. Although sugar is more of a natural product, it goes through minimal processing. High fructose corn syrup goes through enzymatic processing with high levels of glucose added during and after the manufacturing process. Changing the name is not going to change how I feel about it. Anything overly processed can’t be good for you….yuck!

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