NEW YORK (CBS/AP) – General Motors stock began trading on Wall Street again Thursday, signaling the rebirth of an American corporate icon that collapsed into bankruptcy and was rescued with a $50 billion infusion from taxpayers.
The stock rose sharply in its first minutes of buying and selling, going for nearly $36 per share nearly $3 more than the price GM set for the initial public offering. The stock traded for less than a dollar when the company filed for bankruptcy last year.
On the floor of the New York Stock Exchange, a crowd eight deep jostled around the company’s trading post, adorned with its familiar blue-square logo with an underlined “GM.” CEO Dan Akerson rang the opening bell as raucous cheers went up and the sound of a Chevrolet Camaro’s revving engine echoed through the room.
“A pretty weak economy over the last 12 to 18 months and we’ve proven with three record quarters of profitability that we can make money at the low end, a really a multi-generational low end of sales rates,” Akerson told CBS News business and economics correspondent Rebecca Jarvis. “So, that’s encouraging for us, because we get any sort of bounce and quite frankly we expect that in the next two to three years, General Motors will be in extraordinarily good shape.”
The government hopes that the stock offering will be the first step toward ultimately breaking even on the bailout. For that to happen, the government needs to sell its remaining GM holdings for an average of roughly $50 a share over the next several years.
In the initial offering, the government reduces its ownership stake from 61 percent to 33 percent. The federal Treasury is unloading more than 400 million shares of the resurrected GM, which is smaller but cleansed of most of its debt. The company is making money.
But in the interim, the offering – and the preceding bailout – will also have far-reaching consequences for U.S. consumers, notes MoneyWatch’s Jerry Edgerton. Consumers have a better choice of high-mileage models, for instance, and a better selection of leasing deals.
“There’s a lot of work to do, but today is the beginning of the new company,” said Mark Reuss, GM’s North American president.
The IPO could wind up as the largest in history. GM raised the initial price to $33 and increased the number of shares it was offering because investor demand was so high. Counting preferred stock issued by the company, the deal’s value could top $23 billion.
The stock offering is the latest in a series of head-spinning developments over the past two years for an American corporate icon.
In September 2008, to mark its 100th birthday, the automaker celebrated in the grand three-story atrium on the ground floor of its Detroit headquarters.
Two months later, then-CEO Rick Wagoner found himself in front of members of Congress, begging for money to keep GM alive. Four months after that, he was ousted by President Barack Obama.
By June 2009, GM had filed for bankruptcy. It emerged relieved of most of its debt but mostly owned by the government and saddled with a damaging nickname: “Government Motors.” The value of its old stock was wiped out, along with $27 billion in bond value.
Now GM is a publicly traded company again with the familiar stock symbol “GM.” Obama on Wednesday said GM’s IPO marks a major milestone not only in the turnaround of the company, but of the U.S. auto industry as a whole.
Most of the new stock will go to institutional investors, not to everyday investors, following a Wall Street system that rewards investment banks’ big customers. GM will set aside 5 percent of its new stock for employees, retirees and car dealers to buy at the offering price. The deadline to sign up was Oct. 22, but the company has not revealed how many people took the offer.
Early Thursday, GM’s main joint venture partner in China, SAIC Motor Corp., said it has bought a nearly 1 percent stake in GM, buying shares being offered in the IPO at a total cost of nearly $500 million. The Shanghai-based, state-run SAIC said the share purchase is meant to enhance its cooperation with GM in China, the world’s biggest auto market.
Senior Obama administration officials said Wednesday that the Treasury Department sought to strike a balance between getting a return for taxpayers and exiting government ownership as soon as practical.
The government has agreed that it will not sell shares outside the IPO for six months after the sale. The officials, who spoke on condition of anonymity, said they would assess their options for selling the government’s stake further.
In the stock offering, the government made $11.8 billion by selling 358 million shares at $33 apiece. It stands to make $13.6 billion if bankers exercise options for up to 412 million shares, as planned. The government would still have about 500 million shares, a one-third stake. It would have to sell those shares over the next two to three years at about $53 a share for taxpayers to come out even.
The government’s strategy in retaining shares is to wait for GM’s finances to improve, pushing the stock price up even further during the next couple of years. If that happens, the government stands a chance of getting most of its money back.
The total bailout was $50 billion. GM has already paid or agreed to pay back $9.5 billion. That comes from cash and payments related to preferred stock held by the government.
Reuss said he knows there’s pressure to keep performing well and boost the stock price even further.
“I can’t control share prices,” he said. “I’ll just go right back to designing and building and selling the world’s best vehicles. That’s what we can control.”
The GM debut comes at a time when auto stocks are performing well generally. The stock of GM’s crosstown rival, Ford, has risen steadily this year, from about $10 in January to about $16.50 as the GM IPO approached. The stock traded for a dollar in November 2008, and Ford never even took bailout money.
As for GM, whether bankruptcy actually fixed the company remains an open question, but it is far healthier in its new form. The company closed 14 of its 47 plants, shuttered or sold off its Hummer, Saturn, Saab and Pontiac brands, and slashed its debt from about $46 billion to about $8 billion.
Union retiree health care costs are now the United Auto Workers’ responsibility, and the controversial jobs program that paid idled workers almost a full salary has been scaled back dramatically.
One of the most continuously active/productive GM plants is located in Arlington, where the GMC Yukon, Chevrolet Tahoe and the Cadillac Escalade are made.
GM employs 209,000 people in the United States today, down from 324,000 in 2004. But it’s making money. Before bankruptcy, GM lost about $4,000 per car. Now it makes about $2,000 each.
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