Study: Kids OK With Less Breakfast Cereal Sugar

(CBS/AP) – Kids eat cereal only if it’s loaded with sugar, right? Don’t be so sure.

A new study shows children actually like low-sugar cereals.

Researchers at Yale studied cereal preference in 91 kids. The kids who were given low-sugar cereals chose to add more sugar and fruit to their cereal than kids who were given high-sugar cereals, but even with the added sweet stuff, their breakfasts still contained less sugar overall. And the kids eating low-sugar cereal ate half as much cereal as kids given high-sugar cereal.

Dr. Marion Nestle, professor of nutrition, food studies and public health at New York University, says parents should think twice before buying super-sweet cereals.

“A little sugar is fine, but everything doesn’t have to be sweet,” she tells CBS News. “Sugary cereals establish a taste for sweet and give kids the idea that foods are supposed to be sweet, sweeter, sweetest.”

This study, published online Dec. 13 in the journal Pediatrics, comes out at a perfect time for General Mills, which said last week that it is reducing the sugar content of cereals advertised to children. A year ago the maker of Lucky Charms, Trix and Cocoa Puffs announced plans to cut the sugar in 10 of its cereals to single-digit grams of sugar per serving.

By the end of this year, the company’s kids’ cereals will have 10 g of sugar or less per serving.

For parents worried about kids’ sugar intake, the news comes as sweet relief.

(©2010 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

Comments

One Comment

  1. Randall says:

    Sweet relief…I get it…the artilce is about sugar, and as everyone knows, sugar is sweet. The article is also about reducing sugar, so in a manner of speaking it’s a relief from sugar. In this sense the writer is making a pun combining both the sugar and relief as a double entondra-sweet relief. Brilliant. Bloody brilliant.

Comments are closed.

More From CBS Dallas / Fort Worth

Drip Pan: CBS Local App
Drip Pan: Weather App

Listen Live