Cowboys Stadium Transformed Into ‘Super’ Bowl

By Joel Thomas, CBS 11 News
super bowl preps jan 27 8 Cowboys Stadium Transformed Into Super Bowl

Prepping for the Super Bowl on Jan. 27, 2011.

ARLINGTON (CBSDFW.COM) – Planning for transforming Cowboys Stadium for the Super Bowl kicked off almost as soon as the stadium opened its roof for the first time.

“We’ve been planning for over two years now,” said Bill McConnell, the Director of Event Operations for the NFL. “And our teams have been working closely with the cowboys and with the stadium staff. Of course it intensifies as the calender gets closer.”

It’s a startling sight for Cowboys fans as they enter the stadium and see the field for the first time. The end-zones, normally emblazoned with the silver and blue, are now brightly decked out in the colors of other teams — and not just any teams, but historic championship rivals the Pittsburgh Steelers and the Green Bay Packers.

The Cowboys played the Packers in the 1967 Championship game that went down in history as ‘The Ice Bowl’. The Steelers and Cowboys have faced off in three Super Bowls — and the Steelers have bested the Cowboys in two of them.

Crews, using large paint sprayers, work carefully along prelaid patterns to draw team logos and fill in the area from corner to corner in the end-zone with color. Just 28 workers will leave their mark not just here, but all across North Texas.

“We have 28 [workers] here,” explained NFL Field Director Ed Mangan. “But we not only do this field, we do the two practice fields at SMU. We have two practice fields at TCU. And we also do all the artwork at the convention center for the NFL Experience. We’re on the move quite a bit!”

Some 2,000 people are working around the clock to add decoration, hang lights and run wiring for the game, pregame, halftime and post-game shows.

There has also been seating added — a lot of it. “There’s about 15,000 extra seats we were able to put in place here and things we were able to do with the rails and the bowl seating,” Cowboys Stadium spokesman Brett Daniels said of the endeavor. McConnell added, “We’re going to try to get as many people in to see the Super Bowl as we can.”

The ‘party zone’ is now the bleacher belt. The large, glass end-zone doors, where sunlight normally streams through unobstructed, now has towering matrixes of temporary seating dimming the light.

Whole sections of seats are being add behind existing sections around the bowl area. Some have views partially or entirely obscured by awnings and pillars. One section, where a fan might be able to see from the 30-yard line nearest him to the opposite end-zone, is selling seats online for $550 a ticket.

Planners say they’ll look at each individual seat to decide if they’ll keep it for game day and they’ll work right up until game day to squeeze as many people as possible into the event that’s been two-years in the making.


One Comment

  1. Anna Belia Mitchell says:

    Looking Good :))

  2. doug allen says:

    pictures of the stadium would have gone a long way

  3. private says:

    I’m just ready for this circus to leave our metroplex! I Love Football, but not the circus. I’m tired of all the warnings about, Human Trafficking, Prostitution and drunk people. No more big events here please!

    1. Get a Life says:

      You live in a m,etroplex…and if the circus is too much for your quiet, boring life..move to East Texas…..DUH

  4. Neita Tidwell says:

    To me-it is “much ado about nothing”
    but then I am Not a Football Fan.
    It should bring a lot of money into the Metroplex,
    But then obviously all the preparation & hoopla has & is costing BIG BUCKS!
    I could/couldn’t care less one way or the other.
    But all you Football Fans-

  5. Michael T says:

    Private- Tell me more about this Human Trafficking and Prostitution… I’ve got two unemployed ex-wives.

  6. Billy says:

    I can’t support the Super Bowl this year! I am totally against the new Arlington stadium. Too many people lost their homes just so the stadium could be built. Texas is a huge state with lots of available space. For Arlington to have agreed to displace these people all in the name of football, when Texas has so much undeveloped land availabe, shame on you! I will never visit the stadium for this reason!

    1. Tommy Chapman says:

      You can thank YOUR governor for that! Remember the bill he signed so they COULD take their homes?

  7. james says:

    This is the way to do stimulus – not a federal cent spent!

  8. Mark Schneider says:

    Without the Cowboys being in it, I’d rather the Super Bowl be somewhere else. Everything- including the game itself- caters to and revolves around the super-wealthy, which is pretty depressing. If the Cowboys aren’t in it, I’d rather it be somewhere else.

  9. robert m says:

    Can somebody publish a list of all the free ticket holders? At what level does the pol’s and bigwigs get a freebie? I have already heard about a low level city offical grumbling about no seat.
    Seems to me that if season bondholders are asked to forfeit their seats, there should be zero free seats for the freeloaders and their staff of 20
    If you are a high level security offical,, you should not risk ordinary fans.
    Hear that White House?

    1. Tommy Chapman says:

      I work at Cowboys Stadium, trust me NO ONE is getting a free seat, unless you won a contest!

  10. robert m says:

    Can’t believe a football game without cheerleaders. Suzzane Mitchell single handedly built the world famous cowgirls on a tiny budget. Methinks in the old days Lombardy didn’t want any distractions and Pittsburg just came to town to hurt as many as possible. They wanted as few witnesses as possible

    1. Jerry Counts says:

      methinks ur an idiot.

  11. Ari says:

    GO PACK GO!!!!!!!!!!!!!!!!!!!!!!!!

Comments are closed.

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