FORT WORTH (CBSDFW.COM) – If you ask officials from the Texas Department of Transportation (TxDOT), when it comes to Super Bowl fans “it’s not whether you win or lose, it’s how you get home that matters”.

Expect to see TV and radio ads, and billboards reminding football fans to celebrate responsibly. TxDOT is among several organizations making a big push to help fans remember not to get behind the wheel if they’ve been drinking and to find a sober ride home or call a cab.

“We’re making a special effort to reach sports fans with ‘don’t drink and drive’ reminders at locations where alcohol is served or purchased, as well as in their homes,” TxDOT Traffic Operations Director Carol Rawson explained in a press release.
To help partiers in that quest to find a safe ride, TxDOT is debuting new interactive posters with a graphic Quick Response code (or QR code). When a patron takes a photograph of the code, which will hang in bars and restaurants across Texas, they will automatically be taken to the TxDOT Ride Finder mobile website. The page offers a wealth of help including – phone numbers for local cab companies, public transportation options. Visitors to the page can even ‘tweet’ sober friends to ask for a ride home.
“The new campaign posters represent just one more way in which TxDOT is leveraging technology and innovation to make Texans aware of their sober ride options,” Rawson added.

According to the National Highway Transportation Safety Administration, on Super Bowl Sunday the percentage of people driving with a legal intoxication level of .08 BAC or higher increases from 32-percent to 49-percent.

In 2009, there were more than 12,000 alcohol-related crashes in Texas. Nearly 1,000 motorists lost their lives in those crashes and another 17,703 others were injured.