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Leppert Hopeful For Super Bowl Spending & Game Return

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Downtown Dallas was covered in snow. (credit: Jay Hammond)

Downtown Dallas was covered in snow. (credit: Jay Hammond)

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DALLAS (CBSDFW.COM) – The mayor of Dallas hopes the winter blast won’t result in the city taking a financial blow because of a lack of Super Bowl consumer spending.

Tom Leppert admits spending may have been slowed by Tuesday’s storm. “Clearly, the last couple of days we haven’t had the freedom for people to go out use the restaurants and move around town as you would have hoped,” he said.

But the mayor is still confident there’s still time for the big game to have a big financial impact on the city. “Most people come in today and tomorrow,” Leppert said with optimism. “So, this is going to be the real indicator. Again, if we can get a lot of this [bad weather] out of the way tomorrow then we’ll still get a big impact with the efforts over the weekend.”

While the winter blast has been a record breaker, Leppert hopes it won’t have a negative effect on future North Texas events. “I think the concern is the long-term one. Does this impact the ability to get the next Super Bowl?” Leppert asked. “The weather is one of those things that unfortunately we can’t control. But hopefully it won’t… this exception, this very unusual weather won’t affect future ones.”

Winter weather may be something the NFL simply doesn’t have a ‘taste for’. In 2000, an ice and snowstorm hit Super Bowl XXXIV in Atlanta, subsequently the city has twice been turned down in Super Bowl balloting and the game has never returned to that city.

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