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Consumer News

Are Some Children’s Dolls Too Sexy?

By Carol Cavazos, CBS 11 News
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Monster High dolls are seen during the annual 'Dream Toys' fair on October 27, 2010 in London, England. (credit: Gareth Cattermole/Getty Images)

Monster High dolls are seen during the annual ‘Dream Toys’ fair on October 27, 2010 in London, England. (credit: Gareth Cattermole/Getty Images)

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FORT WORTH (CBSDFW.COM) – Are some children’s dolls too sexy? First, there was Barbie. Then, there were Bratz. Now, there’s a new doll that some mothers believe is too hot for young kids to handle. Her name is Clawdeen, a werewolf doll that has a lot of hair, big eyes, pouty lips and a super thin waist.

Clawdeen is being marketed to tweens and teens, but younger girls love her as well. “I think she looks kind of cool,” said 9-year-old Valerie Perez.

Mothers disagree.

Lilly Rodriguez said, “It’s not suitable for my child, and I would not let her play with that at all.”

“I have a 9-year-old myself, and I’m not even starting there with her,” said Elida Perez.

According to Clawdeen’s bio, the doll is 15 years old and regularly plucks her hair and shaves her legs. She is a werewolf, after all. But embracing an body image like Clawdeen’s can have a powerful impact on a kid, especially those in these crucial pre-teen years. Some psychologists even label such toys as dangerous.

“Her features are very exaggerated in a sexualized way,” said psychologist Dr. Sylvia Gearing, “and give a very bad impression to a little girl who is creating her self-image.”

The doll is part of a toy line called Monster High, produced by Mattel. In a statement made to CBS 11 News, the toymaker claimed that the dolls are intended to increase a child’s self-image. “Monster High characters deliver a positive message of celebrating one’s imperfections and embracing those of others,” Mattel said.

Although Clawdeen and Monster High might be a new toy on shelves, these self-image arguments are not. The now-legendary Barbie has continued to received the same complaints since her debut.

And while some mothers are shocked by Clawdeen, others do not see the fuss. Kari Chambers asked her 7-year-old daughter, “She’s a werewolf girl. You like her? Would you play with her?” The child nodded with an enthusiastic yes.

However, one thing is agreed upon by everyone – who decides who can play with these dolls. “It’s up to the parent,” said Elida Perez.

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