Plano Doctor Says He Can Retrain Your Brain

PLANO (CBSDFW.COM) – If you or someone you know struggles with depression, anxiety or bipolar disorder, there could be help available that does not involve any risky medication. A North Texas doctor has helped war veterans combat post-traumatic stress disorder and children who have attention deficit disorder. Now, he wants to help you.

“This is a process where we are able to retrain the brain, literally,” said Dr. Marvin Sams with the Sams Center in Plano. He uses a technique called neuromatrix neural efficiency training.

Lillie Seymour is one of the doctor’s patients. She wears a red thinking cap and goggles with flashing lights, all while playing a video game. Those lights help to treat Lillie’s attention deficit disorder by making her listen to her brain waves – which is how our brain’s neurons communicate.

Sams said that he is retraining the brain to create more waves, so that the brain is made more efficient. The concept might be a little abstract, but some parents are happy to have an alternative to drug and their possible side effects.

Jennifer Seymour is Lillie’s mom. “We started seeing that certain things were harder with her, especially math,” she said. “Her ability to process things she saw, visually, that was an issue.”

But since coming to Sams, Jennifer has noticed that her 8-year-old is more focused, and does not get frustrated as easily. Lillie said, “I think I memorize things better than before I did this.”

However, some critics argue that this type of therapy has not been proven to correct the brain disorders that Sams claims he can help. Those critics contend that it is likely either the Placebo Effect (the power of positive thinking) or the Hawthorne Effect (a person’s behavior changes simply because that behavior is being studied) at work.

Sams stands by his work, and said that his techniques date back decades. “They would have to ignore the science,” Sams said of his critics.

Lillie and Jennifer are convinced that the therapy works.

The Sams program takes anywhere between 20 and 25 sessions, and costs about $4,000 which most insurance companies will not cover.


One Comment

  1. Michael Kay says:


    1. 2sister says:

      I agree that insurance companies are into making money, but that doesn’t mean that this treatment really works or works the way it says it will. It really might be working because of the placebo effect. It could also be because of some other reason than the doctor’s explanation. Studies probably need to be done to prove that it is an effective treatment. After all, it does cost $4000. What if it turned out that it didn’t really work or was a placebo effect? You could probably get that in another way that doesn’t cost $4000.

  2. NiteNurse says:

    This appears to be a form of diversion therapy. Many depressed patients are instructed to seek constructive ways to help improve their depression. Exercise, good nutrition, and hobbies that exercise your mind are ways to rehab yourself. BUT these seem so simple and take longer to see results that many patients aren’t willing or want a quick cure for their depression. My thoughts are that mediction should be a last resort.

  3. robert mathies says:

    Want to make millions come up with a cure for depression especially in kids and these weirdo parents will line up. Half of the folks in plano are depressed and nuts- go figure. If its a miracle cure today people believe it and try it out. Half of these cures hurt more pople thqn do any good and these are not approved or tested by medical authorities. watch for the ads on /tv for this coming to a screen near you.

  4. Dr. Nick Rivera says:


  5. Dr. Nick Rules says:

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