Reports Says JCPenney “Slashing Thousands Of Jobs”

PLANO (CBSDFW.COM)– The New York Post is reporting that thousands of JCPenney workers could soon be in the unemployment line. According to the newspaper, the company is “slashing thousands of jobs nationwide.”

Officials with the Plano-based company are denying the claim and say the positions being eliminated are seasonal.

Whether or not the staff reduction is true, David Johnson, a business analyst for KRLD NewsRadio 1080, said new JCPenney CEO and former Apple executive Ron Johnson has his work cut out for him.

“He’s gotta find some way to skew those demographics and get younger people into JCPenney stores,” he said. “We’ve seen JCPenney remade I can’t tell you how many times over the last 20 years.”

Johnson said JCPenney has struggled with its identity and ability to retain customers for years.

“They have gone heads-up with Kohl’s, as a sort of middle-market retailer, and over the years they’ve lost,” he said. “And when times get tough their customers drop down and go shopping at Wal-Mart and other places but they don’t have anybody that drops down to them, so they get squeezed. And in this case a lot of the customers haven’t come back.

In December, JCPenney secured a lucrative deal with Martha Stewart Living that includes having mini-stores within the anchor stores.  Earlier this month, the company cut its fourth-quarter profit forecast.

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  • Al.

    J.C Penny needs to get rid of the criminal employees in the loss prevention, and property management divisions in the Dallas area before it can become profitable, not the seasonal workers.

    • Linda1951

      I say that sounds like a plan. I can say that for most stores, but our team are very efficient. You need to blame the customers on that one!

  • susan

    i have not shopped at jc penneys in one time montgomery wards (now gone) sears (going under) and jc penny were the only places to shop for a family and get fairly good quality at a semi decent price..then along came wal mart and target and of course internet shopping..people just dont frequent the malls or the stores much anymore when they can buy online and avoid the willt take a lot to keep penneys from really going under..i can believe those layoff numbers because that seems like a lot of people to just be “seasonal” employees…

    • Linda1951

      Watch for the BIG news today.

      Yes they were mostly seasonal employees, but some are choosing to retire or floating into the store since job titles were being eliminated. Like I said job titles – for instance the pricing team!

  • Slasher

    It seems everyone is a seasonal employee these days.

    • DDR

      Yeah, the season started January 20, 2009.

      • linda1951

        You need to be there to experience it!

  • bj

    well I have to say this I’m one of those who’s position was eliminated and I have worked for the same store for nearly 6 years. I sure didn’t know my position would be considered temporary…

  • linds1951

    So sorry BJ. It happens even to those that were dedicated and hardworking. Especially to those that put in 16 years, but that was new management coming in the store and strange things begin to happen. I guess it is all on how you look at it.

  • maria

    I can’t see the furniture department and or the hair salons lasting long either. JCpenney does not know how to stand up to Raymour Pilgrim and everyone else. Selling furniture for Jcp is now going to be a thing of the past. So don’t buy furniture. Something goes wrong you can’t bring it back.

  • b,g,

    I am also one of hose who will be unemployed! I have been there a little over 3 years.. I am a mother of 3 kids (age7 , 4 and 6 months old).. I was NOT on the pricing team..BUT THE REPLENISHMENT team.. I was told also my job was “eliminated” and that I needed to be on a night tearm…which will work til 1am, w 3 kids and me being a single mother..there was no way possible for that, not only that we had ONE day to decided wether we were gona work that shift or be jobless..not to mention they typed at the top “not eligible for severance” will I willbetaking with me to unemployment to fight it because I was hired on as replenishment and they know my availability and its been the same for 3 years, not to mention people who were hired 6 MONTHS ago got to stay on replenishment. JCP has no care for their workers at all..its all about saving $$

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