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McDonald’s Scraps “Pink Slime” Beef Process

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84709618 McDonalds Scraps Pink Slime Beef Process

A sign stands outside of a McDonald's restaurant. (credit: Justin Sullivan/Getty Images)

NEW YORK (CBS) - Celebrity chef and food activist Jamie Oliver is a man on a mission: to stop the use of what he calls “pink slime,” beef scraps no one would choose to eat, reprocessed and repurposed for use in hamburger patties. It is, he asserts, “not fit for human consumption.”

“We’re taking a product that would be sold in its cheaper form for dogs and,” he says, “after this process, we can give it to humans.” The first salvo in his high-profile food fight was an April 2011 stomach-turning demonstration on his TV show, “Food Revolution,” nine months ago.

But last week, McDonald’s announced it’s no longer using the controversial beef. In a statement, the chain said the decision “was not related to any particular event.”

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