Southwest Feeling The Love From Both Men And Women

By Barb Smith, NewsRadio 1080 KRLD
71410685 Southwest Feeling The Love From Both Men And Women

(Photo by Sandy Huffaker/Getty Images)

DALLAS (CBSDFW.COM) – A new study for Forbes magazine shows that the brand both men and women desire the most is Dallas based Southwest Airlines.

MORE: The Brands American Men And Women Desire Most

It’s unusual for both genders to think the same about a certain product or company.

UT Arlington Assistant Professor of Marketing Altin Briggs says the study was conducted by a neuromarketing firm which looks for emotional reactions, which Southwest does very well.

Listen: KRLD’s Barb Smith talks with Briggs

He says Southwest is taping in to characteristics that both men and women can enjoy.

Briggs says for Southwest to stand out on top coming from such a negative industry is a testament to the airline’s strategy.

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Comments

One Comment

  1. susan says:

    i worked for a competitor (american airlines) for 28 years…i would have applied at southwest but at the time they were a small upstart airline and didnt fly where i lived..i will say they have changed their working model for everyone from “folksy”, “yall get on board now” style to a more sophisticated lets all have a good time attitude..they have also changed a bit to follow the other carriers in their boarding style, improved the interior of their planes and they have expanded the route structure extensively..i have never had a bad experience with them, so i hope they are able to maintain the good public relations they now have…

  2. bootsdeal says:

    I really don’t prefer to fly at all, as I like to drive, even long distances. However, if I have to fly it’s Southwest are no one, They’re one of the few major corporations that actually seem to like their customers. No other airline measures up in customer service.

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