By Barb Smith, NewsRadio 1080 KRLD
71410685 Southwest Feeling The Love From Both Men And Women

(Photo by Sandy Huffaker/Getty Images)

DALLAS (CBSDFW.COM) – A new study for Forbes magazine shows that the brand both men and women desire the most is Dallas based Southwest Airlines.

MORE: The Brands American Men And Women Desire Most

It’s unusual for both genders to think the same about a certain product or company.

UT Arlington Assistant Professor of Marketing Altin Briggs says the study was conducted by a neuromarketing firm which looks for emotional reactions, which Southwest does very well.

Listen: KRLD’s Barb Smith talks with Briggs

He says Southwest is taping in to characteristics that both men and women can enjoy.

Briggs says for Southwest to stand out on top coming from such a negative industry is a testament to the airline’s strategy.

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