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Irving ISD Wooing Corporate Advertisers For Schools

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IRVING (CBSDFW.COM) - In hopes of bringing in more revenue, the Irving Independent School district has joined a national advertising network specifically for schools.

Irving is the first school district in the state to join the Education Funding Partners (EFP) network.

According to the district EFP, “specializes in corporate sponsorships specifically for school districts and has established relationships with a variety of Fortune 500 corporations.”

There was no cost to the school district to join the network as administrators searched and officials say existing school sponsors won’t be affected by the partnership.

Assistant Superintendent of School Support Services, Scott Layne, said the partnership with EFP gives the district flexibility, “to select the sponsorships that are the best match for our community.”

The Irving ISD certainly isn’t the first North Texas school district to sell corporate ad space. The Grapevine-Colleyville ISD offers ad space on school buses, stadiums and the roof of a school and the Plano ISD sells game-day sponsorships and stadium end-zone advertising.

Other school district shave accepted advertising placements on buses, textbook covers, scoreboards and websites. Officials in the Irving ISD said they’re considering a number of options for advertisers.

“They might be able to be placing some ads on some digital monitors in the schools, or maybe some kinds of posters in the hallways, they might even want to have some sponsor on the jerseys of the soccer players,” explained Irving ISD Press Secretary Billy Rudolph.

Only products geared toward families and children will be allowed with the EFP partnership. Rudolph said the Irving ISD wouldn’t accept ads for adult products, like cigarettes and alcohol.

Over the last two years, the Texas legislature cut more than $4 billion from the state education budget and some 150 Irving ISD teachers have been laid off.

Ultimately, administrators with the Irving ISD say they hope to earn between $500,000 and $1 million a year from sponsors.

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