NEW YORK (CBS NEWS) – A recent study suggests that Facebook addicts may have lower self-esteem. The University of Gothenburg in Sweden surveyed 1,011 people (335 men and 676 women) with an average age of 32.6 years. The study, titled “Sweden’s largest Facebook study,” analyzed Facebook usage in terms of what users find more or less important and how users portrayed themselves through status updates. The researchers also studied the psychological effects of using Facebook on self-esteem and well-being.
What did they find out? A staggering, but not surprising, 84 percent of users said Facebook was part of a daily routine. The amount of time spent on Facebook averaged out to about 75.2 minutes. When researchers ask subjects to rank the importance of why they use Facebook, the top three reasons were: to maintain contact (88 percent), maintain their network (83 percent) and read status updates (77 percent).
One of the most interesting findings of the study was the correlation between Facebook usage and self-esteem. “Results showed that Facebook usage had a significant negative relationship with self-esteem,” researchers said in the report. “In other words, the results indicated that users who spend more time on Facebook have lower self-esteem.”
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