(MoneyWatch) – For the past 18 months or so, I’ve been sending a monthly email out to a list of a few thousand people (who voluntarily gave me their addresses!) My open rate is somewhere between 35 percent and 44 percent.
This past month, I had a realization: the highest open rates tended to occur during the months that I sent the email on a Sunday afternoon.
This did not seem intuitive to me. Indeed, I’d actually avoided sending the email on weekends because I thought it would lower the open rate. Most of us try to be places other than our desks on Sundays, and doing things that don’t involve email.
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