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Use Social Media To ‘Tweet’ Your Way To Big Savings

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NORTH TEXAS (CBSDFW.COM) - Twitter is great source for information, news and now savings.

The micro-blogging social media site allows users to share information in 140 characters or less, but it’s also possible to find a bargain.

Just ask Meryl Evans, of Plano. “I’m really big on saving money,” she explained. “Why should we pay full price? Especially in the economy, everything is going up except our salaries.”

When she was in the market for a new laptop, Evans turned to Dell and to Twitter for a discount, and that paid off big time.

“Dell is very famous of having a lot of Twitter accounts,” she said, “you can contact them and ask questions or complain, it’s a great tool for customers.”

Through Twitter, Evans was able to contact Dell directly. In return the company offered her a promotional code, which saved her more than 100 dollars on her laptop purchase.

“More and more brands are realizing that in order to attract the kind of audience that they want on social media they have to give something in return,” said Scott Baradell with Idea Grove in Addison. “Many times these are deals or discounts or other special benefits to their Twitter followers or others who interact with them on social media.”

Social media sites like Twitter have become a great source for deals, discounts, and even free stuff, but how do you distinguish a real deal from internet spam?

Baradell recommends following specific companies, brands or retailers that you already know.

“Target has a daily deals site that has a good following,” Baradell used as an example.

The social media site has verified most major brands or retailers that have Twitter accounts. Users will find a small checkmark next to the company’s name as proof that the page is legitimate.

But there are also curation pages, like TopDeals Tweets and CheapTweet that allow followers to find the best deals without seeking out individual retailers.

“It’s just a matter of finding the ways to get that information,” Baradell said of the algorithmic sites, “based on the validation of it being retweeted or interacted with, they tweet it here.”

Another option is to follow well respected ‘mommy bloggers’ who tweet out specific deals that may interest other mothers.

So among the 350 million tweets sent every day, you may just find a deal, or in Evan’s case a steal on a computer.

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