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Study Says Location-Based Services On The Rise

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NEW YORK (CBSDFW.COM) - More smartphone users are using location-based services, according to a recent study by Pew Research. Almost 74 percent of smartphone users enable location-based services to get real-time information, with 18 percent using the technology to “check in” and share their location with friends.

The number is a rise from 55 percent of American adults in 2011. The study suggests that part of the reason for the jump in users is because of the increasing number of overall smartphone owners. “Over the past year, smartphone ownership among American adults has risen from 35 percent of adults in 2011 to 46 percent in 2012. This means that the overall proportion of U.S. adults who get location-based information has almost doubled over that time period, from 23 percent in May 2011 to 41 percent in February 2012,” reports Pew.

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