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Facebook Stock Plunges: Time To Buy?

By Jill Schlesinger, CBS News
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NEW YORK (CBS NEWS) - The hype surrounding Facebook continued on the second day of trading. After closing only $0.23 above the IPO price of $38 on its debut, the stock closed down $4.20 cents, or 11 percent, to $34.03. The day two drubbing prompted a friend to ask, “The stock’s down 11 percent, so is now the time to jump in?”

I quickly responded “ARE YOU INSANE?”

Pretty much everyone has warned against buying Facebook. The advice not to jump in has nothing to do with the lead underwriter for the deal (Morgan Stanley) reportedly telling major clients it was reducing its revenue forecast for the company. After all, is there anyone who still relies on Wall Street analysts (stock cheerleaders) for guidance?

My colleagues and I don’t have a hate on for Facebook even as a business model. The bottom line is that my friend has no business buying individual stocks and, chances are, neither do you. Sure, there are fabulous stories about people who plowed money into Apple and are now millionaires, but odds are that’s not going to happen to you. The reason is simple. Research shows that even professional stock pickers have a hard time compiling a winning record, when compared to their relevant indexes.

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