NORTH TEXAS (CBSDFW.COM) – Today AT&T launched a campaign to persuade customers to give up texting and driving.

The wireless provider is calling on drivers, particularly teens, to take a pledge to stop what they call the “dangerous practice” of texting while driving.

The company says the goal of the “It Can Wait” campaign is to stop the dangerous practice of texting while driving and “make texting and driving as socially unacceptable as drinking and driving.”

Those wanting to take the pledge can do so on the It Can Wait website, by scanning the Q2 code in AT&T stores, or by texting Pledge to 28822.

“We’re challenging everyone to take the pledge to and to make it a lifelong commitment,” said Randall Stephenson, AT&T Chairman & CEO.

Officials with AT&T said although their campaign has a strong focus on teenagers adults need to take responsibility as well. According to an AT&T survey, 77-percent of teens have seen their parent’s text and drive.

Pledgers are also being encouraged to share their no texting behind the wheel promises via Facebook and in Twitter with the #itcanwait.

In the weeks ahead, AT&T will launch an online driving simulator that will allow web users to experience the dangers of texting while driving first-hand.

Statistics from the National Safety Council show that each year more than 100,000 automobile crashes, causing injury and death, are the result of a driver texting and driving.

“Distracted driving is an epidemic on our roadways, and we need people all across America to take action in their communities to help put a stop to it,” said U.S. Secretary of Transportation Ray LaHood.

AT&T is also challenging other device makers and app developers to work with them to ensure that all devices include pre-loaded, no-text-and-drive technology solution as soon as possible.

Simply put, Stephenson said AT&Ts message is: No text is worth dying for.

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