NASCAR Set For Spanish TV Coverage In 2013
Sports Fan Insider
NEW YORK (CBS SPORTS) - NASCAR and FOX Deportes announced that they are teaming up to provide the sport’s most expansive Spanish-language broadcast offering ever with coverage of 15 NASCAR Sprint Cup Series races as well as original programming, daily news segments and weekly updates starting in 2013.
Of the 15 race broadcasts, FOX Deportes, the No. 1 U.S. Latino Sports network, will carry live six NASCAR Sprint Cup Series races, including, for the first time ever, a Spanish-language broadcast of NASCAR’s biggest race, the Daytona 500 (Sunday, Feb. 24).
In addition to the 15 Spanish-language race broadcasts, FOX Deportes will also produce and air a series of original NASCAR programs focused on engaging the Latino fan base. This series will be complemented by daily NASCAR news segments in the No. 1 rated U.S. Latino sports news franchise, Central FOX.
“It’s a historic milestone in the evolution of FOX Deportes, and we’re excited to be working with NASCAR to add the most popular motorsport in America to our overall programming mix for the first time,” said Vincent Cordero, executive vice president and general manager of FOX Deportes.
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