College Sports

Dallas New Year’s Day Game Gets New Sponsor

Sports Fan Insider

Keep up with your favorite teams and athletes with daily updates.
Sign Up
Galleries

cheer thumb Dallas New Years Day Game Gets New SponsorNFL Cheerleaders

cows Dallas New Years Day Game Gets New SponsorCowboys Cheerleaders

mavs dancers 4 10 10002570231 Dallas New Years Day Game Gets New Sponsor

Mavs Dancers

victoria thumb Dallas New Years Day Game Gets New Sponsor

Victoria's Secret Fashion Show

dfw Dallas New Years Day Game Gets New SponsorBest Young Athlete In DFW?

DALLAS (AP) - The New Year’s Day bowl game at the Cotton Bowl has a new sponsor.

The Heart of Dallas Bowl will debut Jan. 1 with teams from the Big 12 and Big Ten.

The Dallas-based nonprofit was announced Thursday as the sponsor replacement for TicketCity. The previous sponsor held the title the first two years for a game created to fill a void after the Cotton Bowl left its namesake facility for Cowboys Stadium in nearby Arlington.

The game on Jan. 1, 2014, will feature teams from the Big Ten and Conference USA.

Heart of Texas was formed recently with a mission of raising money for community needs through sports and entertainment events.

(© Copyright 2012 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

Also Check Out: