FORT WORTH (CBSDFW.COM) – As you gear up for Black Friday, retailers are doing the same.

Getting and keeping customers is tricky business. David Kantner, president of North Texas-based mysteryshoppingexperts.com says many stores have learned from Black Friday mistakes of the past.

Kantner trains retailers on how to build a relationship with customers. He says they need to smile, and listen carefully to any questions shoppers have.

KRLD’s Chuck Schechner Reports:

Kantner says your best preparation is to plan out your day, prioritize your items, purchase online when possible and put safety first.

Many retailers have trained their staff in crowd control trying to avoid problems from the past. He says many retailers are staggering their specials to avoid problems.