DALLAS (CBSDFW.COM) – GoDaddy.com has released one of two commercials to be aired during Super Bowl XLVII next Sunday.

The pre-released ad, which features a cameo of Danica Patrick as a pilot, could reflect a growing trend with Super Bowl advertisers. By releasing it early, advertisers hope more eyes will land on their videos. But does it kill the element of surprise?

University of Texas at Arlington Marketing Professor Elton Briggs weighs in on the subject.

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