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Can Writing A Letter Help You Land A Home?

(credit: KTVT/KTXA) Brian New
Brian joined the CBS 11 News team in 2013 after working a...
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PLANO (CBSDFW.COM) - With housing inventory levels near record lows in the Dallas / Fort Worth area, many would-be home buyers are writing ‘Dear Seller’ letters to help close the deal.

Monte and Jan Bennett offered the listed price on a home in Plano after it had been on the market for less than two days, but so did another potential buyer.

“We had to stand-out from the other offers,” said Monte Bennett.  “I think the letter actually helped do that.”

The Bennett’s real estate agent, Brandee Wilkins with Coldwell Banker Apex, convinced the couple to draft a letter to the seller explaining who they are and why the house would be perfect for them.

Wilkins said she also encourages her clients to include family pictures in their letter.

It worked for the Bennetts.  The seller picked them.

In May inventory levels in the DFW area dropped to a 3.9-month supply.  Less than a six-month supply is consider a seller’s market.

Keller Williams Realty agent Barbara Van Poole said in the past couple months in some of the popular neighborhoods in West Plano, McKinney, and Frisco it has not been uncommon for sellers to have multiple offers after just a single day on the market.

“When we have a market like this it becomes more personal,” said Van Poole.

This is why she is preparing “Dear Seller” letters for nearly all her clients.

“The emotional connect can really tip the scale one way or another,” she said.  “It really does work.”

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