ARLINGTON (CBSDFW.COM) – People who travel from across the country to visit the home of the Dallas Cowboys are greeted by a blaring message over PA speakers near the ticket counter: “Welcome to Cowboys Stadium, home of the Dallas Cowboys!”

But what if the home of the Cowboys was soon AT&T Stadium?

Sources say the Cowboys are in the final process of negotiating a deal with AT&T for renaming Cowboys Stadium beginning in 2014.

Cowboys president Stephen Jones didn’t deny the report when asked by the media but said he didn’t want to say anything prematurely.

“As a businessman I can see the point of it,” said Susan Innis from New Jersey who was visiting the stadium. “But as a sports fan it really has no, meaning, you know?”

The meaning for Jerry Jones, experts estimate, could be $10 to $18 million a year for up to 30 years.

But business aside, the Cowboys name is known internationally. Whether its AT&T Stadium or AT&T Cowboys stadium, there was an immediate disconnect with fans when using AT&T in the name.

No matter where visitors to the stadium was from, AT&T did not ring a bell with fans.

“As a Cowboys fan I want it to stay Cowboys Stadium, not AT&T Stadium, said Kumar Shannugan of Arlington.

“No dice! I say keep it the same name,”exclaimed Eric Savedra of El Paso.

“I don’t like it,” Innis said. “I think cowboys stadium is better. ATT is a generic name. There are other stadiums with that name.”

“I don’t think they should change it,” said Alejandra Blake who was visiting from Panama. “You say Cowboys Stadium you think Texas because Texas is kind of ‘cowboyish’ which is cool. I don’t think they should change it.”

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