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Music Festival Draws Younger Crowd To Plano

(credit: KTVT/KTXA) Bud Gillett
Bud is the most veteran reporter at CBS 11 News with 42 years in m...
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PLANO (CBSDFW.COM) - Plano may be known as a great city in which to live and work, but city hall also wants it to be a great place to play. That’s the thinking behind his past weekend’s first-ever Suburbia music festival.

Outdoor music, new groups… it’s just the ticket to a younger crowd Plano wants to keep in town, according to Plano Parks Director Amy Fortenberry.  “We have a demographic in Plano, I think, that has been really craving this kind of entertainment, you know? They have to go to Dallas to go find something to do if they’re in a certain age group and have a certain kind of thing you want to do on the weekends and we wanted to remedy that,” she told CBS 11 News.

On Saturday a few residents near the Oak Point Park and Nature Preserve, thinking something named a park should be pastoral, didn’t care for all the sound.  “This is crazy,” said Pat Brown adding, “It’s been rattling these windows. It’s rattling the pictures in the dining room and my office right here.”

City hall got even got some complaints from Allen, which borders on the park, and where prevailing winds could have carried the sound.  But complaints were a relative few.

“We went out and talked to various HOA groups before the festival, specifically the month before, just to remind them we have an event coming,” said Fortenberry.

For the most part reviews were positive, both from music critics, and from comments posted on Facebook.  The biggest complaints from those who attended the concert were lack of shade and free water.

If neighbors’ results were a mixed bag — not so for businesses — who were happy to see a lot of new weekend traffic.

“Oh, yeah.  I’d like to see that crowd all the time. Every day!” said owner of the beverage Mart near the park, Shishir Deoja. He said in-store traffic picked up both afternoons, but not for gasoline. “The ATM, and usually people want to buy water, restroom, that’s about it.”  Still, he called it a good experience.  “Pretty much. Because when you see a lot of people in the store obviously that’s a good experience.”

And as the venue was torn down and hauled off Monday, plans are already underway for next year’s event

Fortenberry said the promoter believes about 20,000 people attended the two-day event. Eventually the city hopes to raise that to 50,000 or more. Plano Police said the crowd was well-behaved and only three arrests were made.

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