Promotion Gives D-Link Riders A Connection To Discounts
DALLAS (CBS 11 NEWS) – The D-Link is DART’s free bus line connecting Downtown Dallas to the Bishop Arts District in Oak Cliff.
Established in November, ridership is slowly catching on, a DART spokesperson says. With a new promotion during the month of July, the hope is businesses in both neighborhoods will catch the eye of riders, while encouraging regulars in the area to take the bus.
Every Tuesday in July, D-Link riders can take advantage of discounts and promotions on goods and services at 17 businesses in Downtown Dallas and 12 businesses in Oak Cliff. The list includes fine dining establishments, salons, yoga studios, shops, bakeries, clothing and gift stores.
Downtown Dallas, Inc., the downtown-area chamber, pitched the idea to businesses who quickly signed on.
D-Link riders need to provide proof of ridership — a pamphlet picked up on the bus, or even a selfie taken while in transit — to show that they did in fact use the bus route to get to the destination.
Megan Wilkes, owner of Emporium Pies in Bishop Arts District, helped spread the word to her neighboring shops. “It’s neat because the bus connects us,” said Wilkes, who has taken D-Link to Downtown restaurants and museums.
On the other side of the route, Joe Groves owns City Park Café. “The fact that we’re on the route, that people can get off the D-Link at any time, grab a bite to eat and something to drink then get back on the bus is great,” he said.
Stephanie Morrison works at Society – a designer candle and vintage homeware boutique in Bishop Arts. She hopes the incentives her store is offering will bring in new customers. “I think they’ll catch on to it.”
Clayton Sanchez takes the D-Link every day, for his commute from home in the Bishop Arts District to work in Downtown Dallas at Ernst & Young. He sees it as an extra benefit to taking the bus, and plans to stop by a few establishments this month on Tuesdays. “I can actually stop at one of these bars or restaurants, after work, hang out with some buddies, then catch the bus home,” he said.
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