NEW YORK (AP) – Amazon said Monday that it has started selling 3-D printed customizable objects like iPhone cases, jewelry and figurines on the online retailer’s website.
Amazon’s 3-D product store will offer more than 200 print on-demand products that can be customized by material, size, styles and color variations. The moves come as organizations ranging from libraries to retailers adopt quickly evolving 3-D printing technology. Recently eBay launched its own 3-D printing store via an iPhone app called eBay Exact.
“The introduction of our 3-D printed products store suggests the beginnings of a shift in online retail — that manufacturing can be more nimble to provide an immersive customer experience,” said Petra Schindler-Carter, director for Amazon Marketplace sales.
Amazon is offering design templates for items and a “personalization widget” to help shoppers customize their items.
For about $40, shoppers can make cufflinks, bobblehead figurines and wine glass holders. For $100, customers can make jewelry such as earrings and necklaces.
Amazon shares fell $3.41, or 1.1 percent, to $320.60 in late afternoon trading. Its shares are up 8 percent over the past three months.
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