ARLINGTON (105.3 THE FAN) — When Jerry Jones bought the Cowboys in 1989, he had visions of square dancing and traditional country music in his mind. The legendary Tex Schramm quickly corrected him.
While Jerry had his eyes on buying and aligning the Cowboys brand with country music hall Billy Bob’s in Fort Worth, Schramm had a different message.
“Tex Schramm immediately straightened me out,” said Jones. “He said, ‘Let Houston be the checkered table cloth and the sawdust floor. The Dallas Cowboys are glitz and glamour. We’re about beautiful office buildings, the city lights. Keep that in mind as you think of the style or how you project what is now the brand.'”