Cowboys

Cowboys Tickets Up 18% On Secondary Market

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Tony Romo #9 of the Dallas Cowboys looks on during a preseason game against the Miami Dolphins at Sun Life Stadium on August 23, 2014 in Miami Gardens, Florida. (Photo by Mike Ehrmann/Getty Images)

Tony Romo #9 of the Dallas Cowboys looks on during a preseason game against the Miami Dolphins at Sun Life Stadium on August 23, 2014 in Miami Gardens, Florida. (Photo by Mike Ehrmann/Getty Images)

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The Cowboys have finished each of the last three seasons with an 8-8 record, serving as just the third team to do so in the NFL’s 94-year history. The Packers and Titans also hold the mediocre honor of holding .500 records in three consecutive seasons, with Green Bay completing the feat from 1983-85 and the Titans from 1996-98. Despite Dallas’ woes on the field in recent years, the Cowboys have experienced an increase in ticket demand on the secondary market as they enter their sixth season at AT&T Stadium. According to TiqIQ, the average price for Cowboys tickets at home for the upcoming 2014 season is $265.31, a jump of 12.4% from last season’s average of $235.96.

The most expensive game on the Dallas Cowboys schedule at AT&T Stadium this season will be against the San Francisco 49ers in the home opener on September 7. The average price is currently $376.24 on the secondary market, 42% above the season average, with a get-in price starting of $138. A Lone Star State battle with the Texans on October 5 will serve as the second most expensive game as
Cowboys vs Texans tickets have an average secondary market price of $314.35, 18.4% above season average. The get-in price for the early-October game starts at $107.

The Eagles will visit AT&T Stadium on Thanksgiving Day and the game will have an average price that is just 4.1% above season average as Cowboys vs Eagles tickets are currently $267.63. The game will have a get-in price of $73. The Cowboys will host two other prime time games this season against the Saints and Redskins. The average price for the Week 4 Sunday Night Football game against the Saints is $292.68 while Cowboys vs Redskins tickets for Monday Night Football is currently 3.7% below the season average at $255.33.

Amidst several troubling years without postseason play, the Cowboys have also forced a de facto NFC East Championship Game in Week 17 in each of the last three seasons. Each year has ended in disappointment, however, as Dallas has lost the divisional game to each NFC East team since 2011. If that trend continues, the Cowboys will be playing the Washington Redskins with the playoffs on the line at
FedEx Field come December 28. That game currently has an average price of $258.79, the most expensive home game on the Redskins schedule and 54% above season average for Redskins tickets this season.

Though a winning formula hasn’t been in the cards for the Cowboys since their 11-5 season in 2009, fans can always expect plenty of offensive output from Tony Romo and his commendable cast of receivers. The Cowboys defense has played a monumental role in the team’s poor performance in recent years and gave up a league-leading 6,645 yards last season. Despite the night-and-day statistics the Cowboys held last season, ticket prices on the secondary market continue to rise. Though improvement is necessary all around, the identity crisis in the NFC East has kept the Cowboys hopeful for their first playoff berth since 2009.

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