SAN ANTONIO (CBSDFW.COM) – The San Antonio Miracle Mattress store is catching a lot of heat after producing an ad that blatantly mocks the 9/11 terrorist attacks.
How does something like this even happen? At what point does using the deaths of more than 3,000 people in New York City and Washington, D.C., including more than 400 police officers and firefighters — to hawk mattresses seem remotely acceptable?
The “Twin Tower” video features the owner’s daughter, Cherisse Bonnano. It starts out with Bonnano saying “What better way to remember 9/11 than with a ‘Twin Tower Sale?’ ” Then two men in the video laugh, joke and gesticulate with the acting chops of any recent Jerry Springer School of Acting grad, eventually falling backwards into a stack of pillows meant to mimic 1 World Trade Center and 2 World Trade Center. They all scream and feign pain as Bonnano says smugly, “We’ll never forget.”
“It was stupid, it was a stupid idea that we sent out,” Cherisse Bonnanno said after the backlash. “We are not hate. We are love, we are — somebody that stands out. We’re Miracle Mattress and for our lives to be in danger, that’s not what we ever wanted.”
In what can only be taken as damage control on the part of Miracle Mattress owner Mike Bonnanno, the company also posted an apology letter on its Facebook page Thursday afternoon.
The apology was met with about the same response as the distasteful video. People aren’t buying it. Here’s just one of many irate comments.
That ANY of you thought that this was a joking matter is unconscionable. That horrible, utterly disrespectful film not only disgraced you, but the lives of every human being that died that day, and the subsequent deaths fighting Al’Qaeda.
The off-handed, apathetic corporate script apology will not make that better. I do not even live in the state, but I hope that the employees who filmed it are fired, that the managers who approved this are fired, that the owners are cited and fined, and that the location goes out of business hopefully with whichever company filmed the commercial. And if your company moves, I will protest any location in Acadiana.
WE WILL NEVER FORGET.
The store said it will still hold the sale, but won’t associate it with 9/11.
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