STOCKHOLM (CBSNEWS/AP) – Ingvar Kamprad, the IKEA founder who turned a small-scale mail order business into a global furniture empire, has died at 91, the company said Sunday.

IKEA Sverige, the chain’s Swedish unit, said on Twitter that Kamprad died Saturday at his home in Smaland, Sweden.

“He will be much missed and warmly remembered by his family and IKEA staff all around the world,” the company said. IKEA said Kamprad was “one of the greatest entrepreneurs of the 20th century,” BBC News reports.

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A photo of Ingvar Kamprad, founder of Swedish multinational furniture retailer IKEA, and a book of condolences are placed at the entrance of an IKEA store in Stockholm, Sweden, on January 28, 2018. (ANDERS WIKLUND/AFP/Getty Images)

Kamprad’s life story is intimately linked to the company he founded at age 17 on the family farm.

His work ethic, frugality and down-to-earth style remain at the core of its corporate identity today. But his missteps in life, including early flirtations with Nazism, never rubbed off on IKEA, one of the world’s most recognizable brands.

Kamprad formed the company’s name from his own initials and the first letters of the family farm, Elmtaryd, and the parish of Agunnaryd where it is located. It’s in the heart of Smaland, a forested province whose people are known in Sweden for thrift and ingenuity. Kamprad possessed both.

Later in life, his name often appeared on lists of the world’s richest men, but he never adopted the aura of a tycoon. He drove a modest Volvo and dressed unassumingly. In a 1998 book that he co-authored about IKEA’s history, he described his habit of visiting vegetable street markets right before they closed for the day, hoping to get a better price on their goods.

Born March 30, 1926, Kamprad was a precocious entrepreneur who sold matchboxes to neighbors from his bicycle. He found that he could buy them in bulk very cheaply from Stockholm, and sell them at a low price but still make a good profit. From matches, he expanded to selling fish, Christmas tree decorations, seeds, and later ball-point pens and pencils.

Kamprad soon moved away from making individual sales calls and began advertising in local newspapers and operating a makeshift mail-order catalog. He distributed his products via the local milk van, which delivered them to the nearby train station.

In 1950, Kamprad first introduced furniture into his catalog. The furniture was produced by local manufacturers in the forests close to his home. After the positive response he received, he soon decided to discontinue all of the other products and focus on low-priced furniture.

Since then the IKEA concept — keeping prices low by letting the customers assemble the furniture themselves — offers affordable home furnishings at stores across the globe.

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